Joining forces: First becomes part of WECOYA NORDICS & BALTIC to boost Scandinavian growth
Press release
Copenhagen, 5 September 2025 – First A/S, a leading Managing General Underwriter (MGU) founded in 2005, is becoming part of WECOYA, one of Europe’s most successful MGAs. The move marks a strategic step for both companies, combining local expertise with international capacity to deliver enhanced services for individuals and businesses.
First has built its reputation as a trusted partner for carefully selected international insurers, operating with the independence to underwrite policies and handle claims directly, much like a full-service insurance company. Guided by a philosophy of restoring people’s lives to their original state after an accident, First strives to ensure that both standard and specialised insurance customers are, as far as possible, placed in the same position as if the damage had never happened.
First offers a wide portfolio of personal insurance solutions, including cover for cars, homes, furniture, boats, horses, dogs, motorcycles, caravans, travel, and more. Customers benefit from instant online price comparisons, rapid policy issuance, and 24/7 claims support.
In addition to private insurance, First provides an extensive range of business solutions designed for small and medium-sized enterprises as well as larger corporations. The portfolio spans marine, commercial and product liability insurance, workers’ compensation, and construction damage cover, as well as comprehensive all-risk policies for buildings, machinery, goods, and other movable property. Unique in the Danish market, First also offers legal expenses insurance independently of other products, alongside tailor-made business travel and transport insurance solutions. By combining the strengths of the Lloyd’s market with Danish best practice, First ensures reliable protection and competitive pricing for its corporate clients.
‘Becoming part of Europe’s most successful insurance group is a strategic decision for us’, comments Flemming Parris, CEO of First. ‘It provides a range of scale advantages, such as increased bargaining power, financial strength, expanded international insurance capacity, and enhanced distribution power. The natural and direct consequence of this is that the brokers and agents we work with will become more competitive. First will continue to be First, with the values that define us - now with a stronger foundation.’
Peter Bangsgaard, CEO of WECOYA NORDICS & BALTIC, adds ‘The fact that First has chosen to join GGW Group represents a significant strengthening of our group. We are gaining unique competencies, new product lines, and additional international insurance capacity. This means that we are raising our growth expectations considerably not only in the Danish market, but across Scandinavia.’
About FIRST:
First is a coverholder on behalf of Lloyd’s Brussels (Lloyd’s Insurance Company S.A.), a subsidiary of Lloyd’s. In addition, First also represents several international insurance companies, including Accelerant Insurance Europe SA/NV, Zavarovalnica Triglav, MS Amlin SE, AmTrust International Underwriters DAC, Gjensidige Forsikring, Tokyo Marine HCC, Fidelis Insurance Ireland DAC, EIR Försäkring AB, and GarBo Forsikring AB.
About WECOYA:
WECOYA UNDERWRITING GmbH is a subsidiary of GGW Group GmbH. It consolidates its MGA activities across the following lines: WECOYA MARINE, WECOYA PRIVATE & COMMERCIAL, WECOYA MOBILITY, WECOYA CEE, WECOYA SERVICES & CLAIMS, WECOYA NORDICS & BALTIC, and WECOYA TRANSACTIONAL RISK SOLUTIONS. From locations in Germany, Austria, Denmark, Italy, Norway, and Turkey, WECOYA handles risk assessment, the development of insurance solutions, and the issuing of binding offers on behalf of its clients. Furthermore, WECOYA is responsible for the creation and signing of insurance policies and contracts, as well as the complete claims management and settlement on behalf of insurers.
Press contact First:
Flemming Parris
e-mail: flp@first.dk
Press contact GGW Group:
Nadja Benz
e-mail: nadja.benz@ggwgroup.de